The art of keyword optimization holds a primary position in the SEO industry even after the evolution of AI. Many critical minds thought it was the end of blogging after ChatGPT, but it’s not the reality. Eventually, the crawling methods have been changed, and AI overview has captured the top position in Google. Moreover, the search techniques are different now
Since users’ intent is the key thing here so AI has gained popularity but keyword search techniques are dead now, up to some extent.
Suppose people in the past were searching for the term “How to install Windows using USB” on Google.
So this term indicates an FAQ that needed a proper answer with the techniques involved. For such search queries, wikiHow, Quora, Reddit, and other relevant platforms were ranking on top in Google.
Then YouTube hit the market with a storm, and videos were recommended so that users could follow step by step process; this was a major update.
After Chat GPT, the whole scenario was changed; people started searching queries and long-tail questions in Chat GPT, and it gave proper answers to their questions, finding relevant answers from the web.
It was a time when bloggers believed that their FAQ pattern of content writing wouldn’t work anymore in the future, so they planned to rank their newly established websites in LLM models like Chat GPT, Claude, Deepseek, Perplexity, and more.
We found a pattern of ranking and concluded that the Google AI overview works on the same LLM models. It works on training patterns where several repetitive tokens hold importance. AI trains itself to answer the question logically, as per the pattern, precisely and accurately. For quality results, Google still believes that
- Domain Authority is the ultimate factor to rank in the AI overview
- Freshness of the content
- EAT (Content written or supported by some Experts)
After all, writing content is the ultimate thing, and here you need a solid proof that conAnd some solid proof if the content, suppose that the content is supported by some relevant experts
If the search term is related to cooking, then the content should be supported or written by a cook who has vast experience in cooking. If he/she has any certification relevant to cooking, that would be a plus experience, and Google will endorse his/her recommendations.
What Is the Strategy of Writing For Brands?
Is Content the King?
Yes, content can never be replaced or eliminated from Google. Google AI Overview is a feature that generates AI-powered summaries at the top of search results. These summaries help users quickly understand information from multiple sources without having to click through different websites. According to Google, AI Overviews appear “when our systems determine that generative responses can be especially helpful” for understanding information from various sources.
Based on extensive research, here are the key factors that determine how content gets ranked in Google AI Overview:
Suppose, We search for the term “seo agency” in Google, what we normally find in Google the Google maps right on top because the intent is relevant to services so Google has proper mechanism these days in 2025, ranking services and businesses in a different pattern, that’s why Google Maps are occuping the top space, while the website coalitiontechnologies is ranking right on the top.
How can the content easily Rank on Google?
If we see the term “SEO agency” in California, there is no AI Overview that means if we search for the informative content that keeps updating, Google will show AI Overview and if we search for terms relevant to entity, asset, or services, we might get such results, so the Keyword with it’s intent is very important these days.
Chat GPT is providing more precise, accurate, and up-to-the-mark results related to FAQs and such queries, so the searches for FAQs in Google have rapidly diminished, and it will become obsolete in the future as per our analytical data.
Let’s analyze their content so that we can determine on what basis Google is giving them a priority on other websites. We will discuss this content strategy in a segment-wise wise.
CTA, Content, and FAQ Section Right at Top of the Landing Page- Best Trick for Brands in 2025
So we can easily say that content for Brands can be divided into such segments, making an eye-catching CTA so that users may fill the form easily, as a modern scientific approach tells us that users hardly find time to check and make a decision.
Are Reviews very Important?
Yes, reviews play a key role in justifying that a certain brand is trustworthy and provides everything you want, whether it is an eCommerce store or a software-selling SAAS company, or service service-oriented business working locally. Reviews guide the Google algorithms, so this is a perfect platform you are looking for.
They have strong feedback that is giving them a plus point, We can determine if you want to start your business; you need some strong reviews by providing quality services, sometimes, free services, so that you can get attention locally as well as from online communities by getting feedback.
Introduce Your Team:
Many newbies skip this point, they never mention their team on their website or store. You need to follow a proper hierarchy structure that should be identical to the company working online or offline.
Are Backlinks important in 2025?
Yes, Backlinks play a key role even today in 2025; they are the most important factor to enhance traffic organically, but there should be proper planning and accurate knowledge to get backlinks from the relevant websites, not from the general websites. This would push the website further to the top if you follow it properly. If we check their coalitiontechnologies SEO page, it is getting 42k traffic, which is huge.
Ads can Boost Your Brand Awareness
I am pleased to share that top companies pay a lot for their Ads. Why is this strategy important? Well, it increases the CTR and then improves the page on Google slowly, that’s why running ads is really important these days.
Traditional SEO Foundation Still Matters
Google is ranking on the existing ranking systems, and that’s the plus point for SEO agencies to rank Brands and services-related websites. The content that performs well in traditional search results has a higher chance of being featured in AI Overviews. About 52% of AI Overview sources come from the top 10 organic search results.
Key traditional ranking factors that influence the AI Overview ranking include:
- PageRank and quality backlinks
- Content relevance to search queries
- Site authority and reputation
- Content freshness
- Helpful content (as per Google’s Helpful Content System)
E-E-A-T Is Critical
Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) play a significant role in determining which content appears in AI Overviews. Google prioritizes content from sources that demonstrate:
- Deep knowledge of the subject matter
- Factual accuracy and thorough research
- Credible citations and references
- Unique insights and personal experiences when relevant
For example, when someone searches for health-related topics, Google often pulls information from authoritative medical sites like the Mayo Clinic and the CDC.
Brand Authority and Presence
A strong brand presence across the web influences how Google perceives your authority. Content from brands that are consistently mentioned across authoritative publications, review sites, and social media tends to appear more frequently in AI Overviews.
The Future of Content in AI-Driven Search
As AI continues to evolve, content creators must adapt their strategies. Google AI Overview represents a shift toward more direct, user-focused information delivery. The content that will succeed in this new landscape will provide clear, authoritative answers to specific questions while demonstrating expertise and trustworthiness.
While optimizing for AI Overviews is important, remember that the primary goal should always be creating valuable content for your audience. Focus on solving problems, answering questions, and providing insights that genuinely help your readers. By doing so, you’ll not only increase your chances of appearing in AI Overviews but also build lasting relationships with your audience.
What can we Learn from this?
We have concluded that ranking content is becoming very difficult somehow. You can rank your brands, but ranking blog-related stuff is difficult. Most Gurus say that blogging is dead these days, especially after AI Overview. Some websites have lost their traffic, but it is not dead overall. If you are working on your Brand, you can simply target your relevant keywords and make your place in Google. Just follow these steps.
- Focus on content
- Add your team
- Make a Business Profile
- Add Reviews
- Share customers Comments
- Offer free material
These steps will help you outsmart your competitors in any industry.
