Research by Jeremy Ashburn
Field notes on how AI search chooses its sources
Entity SEO, generative engine optimization, and why ChatGPT and Google's AI Overviews cite one website over another.
- 140Google AI Overview answers citing PushLeads, October 2026
- 2012The year Jeremy started PushLeads
- 20+Articles on SEO and AI search
- 18In-depth guides across five topics
From the data
AI answers grow from a few deep roots
When Google's AI Overviews cited pushleads.com last month, they leaned on the same handful of other sources again and again: YouTube, Reddit and a few industry directories. Knowing which roots an answer grows from tells you where a business needs to be seen.
New here
Start here
Three guides that explain the ideas the rest of this site builds on.
- SEO vs GEO
What changes when an AI writes the answer instead of listing ten links, and what stays the same.
- Showing who wrote it, and why they're qualified
How search engines judge authorship and expertise now that anyone can generate a page.
- Content silos
Grouping pages by topic so search engines read a site as an authority on that topic.
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