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Day: February 16, 2026

The Future of SEO: Why Optimization Remains Essential—No Matter What We Call It

SEO still drives results, even as search engines evolve into answer engines. Learn why the need for optimization remains, no matter what new term arises.

Incredible Roots

Research and working notes on entity SEO and AI search, published by Jeremy Ashburn, founder of PushLeads, an SEO agency in Western North Carolina since 2012.

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© 2026 Jeremy Ashburn. Incredible Roots is an independent publication.