About Us

Meet the Team

Web Design & SEO Experts

Meet the Team

Web Design & SEO Experts

Jeremy Ashburn
President, SEO.

Devon Godrey
Director of Web Development

Jermias M.
Director of Development

Kevin Barnes
Strategy Consultant

John Hornby
Creative Director

Matt Tommey
Branding Advisor

Our Story

Increasing Your Digital Profitability

Incredible Roots started as PushLeads, a digital marketing agency, back in 2012. Over the years, we grew to serve 40 clients before developing our own proprietary tool—Incredible Roots—designed to make SEO more efficient and effective.

Our Evolution

What began as a traditional SEO agency has transformed into a forward-thinking partner for businesses navigating the complex digital landscape. Our team, led by Jeremy Ashburn, combines deep expertise in SEO with cutting-edge AI implementation.

What We Do Now

Incredible Roots helps businesses:

  • Create AI-digestible content that performs well with both traditional search and AI engines
  • Implement Generative Engine Optimization (GEO) strategies for the AI-powered search era
  • Balance human expertise with AI efficiency for authentic, high-performing content
  • Build SEO silos that drive sustainable organic growth

Our Approach

We believe in:

  • Using AI as a tool to amplify human expertise, not replace it
  • Creating content that demonstrates actual expertise and unique insights
  • Building sustainable strategies rather than chasing quick wins
  • Developing genuine audience connections through thoughtful content

As we look ahead, we’re committed to helping businesses thrive in an increasingly AI-driven landscape by combining technological innovation with authentic human expertise.