To be very precise, No, Blogging is not dead and never will be because there is always a cusion of improvement left and those who fill that gap smartly may rule the search engines. The major difference is that we have modern technology that is changing every day so adding valuble content time to time may help your blog a lot.
In past there was a term “Event Blogging” just before the evolution of AI, Google was ranking those pages where were written way before the event was happened, and those websites ranked very well and people earned a good amount of money from there, this practice still prevails today but with some creativity.
There is no doubt about it that Google is penalizing websites really fast and Blogging is one of them but eventually it is the major reason behing the failure of Blogging.
Let’s see what has happened after Generative AI.
If we search for the term “When will the final of the Europ Cup 2025 be played?
Google shows these pages after AI results (Shown in the Image), but that’s not the point of discussion, the logic is that “Wikipedia” page is ranking on top while “Skysports” page is ranking on a 5th spot, that content was written in March 2025 while the final will be played on July 27, 2025.
This trick is called event blogging and that was the same case happening for reviews, product reviews and affiliate marketing. After Ai, Google penalized such websites sharply and then manual addition can help you to rank your blog today.
Impact of AI on Blogging
The shape of blogging has been changed after AI but it is not totally eliminated, however the traffic has rapidly been affected. When AI was not entered in the market, people were searching for FAQs in Google and many websites wikihow was ranked on Google for these terms.
Keyword for search is “How to Prune an Elm Tree” and let’s see what how Google will react and how AI shows the results.
Now AI Overview is occuping the major portion of Google top search, We have shared the full page with you that will clarify what’s exactly happening on Google Search Engine, queries are not ranked these days especially relevant to blogging unless the website have high quality relevant backlinks, social media appearance, fresh content and much more.
Danny Goodwin from Searchengineland has smartly described the overall impact of AI overview and how it has hit the CTR, many websites lost their traffic drastically. There are two studies made on this scenario.
Ahrefs: They conducted the analysis of 300,000 keywords and came to conclusion that AI overview dropped 34.5% traffic for a website ranking on 1st position.
Amsive: Overall 700,000 keywords were checked and they found a 15.49% CTR drop overall, but in some cases 37.04% which is huge.
The impact is understood if we check the above image, there is a huge gap for websites to rank on first page, After Ai Overview, YouTube videos is holding a space then FAQs and after that websites will be shown to the users then Short videos, Images and at the end of the first page we can see websites.
Users hardly click on websites, they can either check Ai Overview, videos or FAQs, if the user can not find relevant results, they will check this term on Chat GPT.
This same term is search on Chat GPT, if you check out the first potion, there are some images from these websites.
Housedigest.com, Arborcare.com, Morristreesfl.com and Globalideas.org.au
From these images, only Arborcare.com is appearing in Google on first page while other three websites are no where on first page.
It means, Google search and GPT search are different from one an other.
Why Incredibleroots Proves Blogging is Alive and Kicking
Incredibleroots have witnessed firsthand how the blogging landscape has transformed – and why it remains one of the most effective digital marketing strategies available. Our SEO agency has helped countless businesses leverage the power of strategic blogging, even in the age of AI-generated content.
What sets successful blogs apart today isn’t just the ability to produce content quickly – it’s the ability to create genuinely valuable, authentic, and strategically optimized content that both humans and AI systems can appreciate. Our team understands that the future of blogging lies not in competing with AI, but in working alongside it to create content that truly resonates with your audience.
Through our proven automated SEO silos and comprehensive content strategies, we’ve helped businesses establish authority in their niches while building sustainable organic traffic growth. The secret? Understanding that great blogging has never been about volume alone – it’s about creating content that serves a real purpose and connects with real people.
The Post-AI Blogging Landscape: What’s Really Changed
Let’s address the elephant in the room: yes, AI can generate blog posts. But here’s what most people miss – AI-generated content flooding the internet has actually made authentic, well-researched, human-crafted content more valuable than ever before.
Think about it this way: when everyone has access to the same AI tools producing similar content, what makes you stand out? Your unique perspective, real-world experience, and genuine expertise – things that no AI can replicate.
The blogging landscape in 2025 is like a crowded marketplace where everyone is shouting. The businesses that succeed are the ones having meaningful conversations, not just adding to the noise. AI has democratized content creation, but it has also highlighted the importance of content quality and authenticity.
Recent studies show that while AI content production has increased by over 500% since 2023, engagement rates with human-authored content have actually improved. Readers are becoming more discerning, actively seeking out content that offers real insights and genuine value.
Why Human Bloggers Still Dominate in Key Areas
Here’s where human bloggers continue to outshine their AI counterparts: emotional intelligence, personal experience, and nuanced understanding of complex topics. AI can process information and regurgitate facts, but it can’t share the story of overcoming a business challenge or provide insights gained from years of industry experience.
Consider this scenario: you’re looking for advice on scaling your digital marketing agency. Would you rather read an AI-generated list of generic tips, or insights from someone who has actually built and grown multiple successful agencies? The answer is obvious, and search engines are getting smarter at recognizing this difference.
Human bloggers excel at understanding context, reading between the lines, and connecting disparate ideas in creative ways. They can adapt their tone based on audience needs, inject personality into their writing, and create content that genuinely resonates with readers on an emotional level.
The AI-Human Collaboration: The Sweet Spot of Modern Blogging
The most successful bloggers in 2025 aren’t fighting against AI – they’re using it as a powerful ally. Smart content creators leverage AI for research, outline creation, and first drafts, then apply their human expertise to refine, personalize, and elevate the content.
This collaborative approach allows bloggers to maintain their productivity while focusing on what they do best: adding unique insights, sharing personal experiences, and creating connections with their audience. It’s like having a research assistant that never gets tired, combined with the creativity and wisdom that only comes from human experience.
The key is knowing when to use AI and when to rely on human expertise. AI excels at data processing and initial content generation, while humans excel at strategy, storytelling, and building authentic relationships with readers.
SEO and Blogging in the AI Era
Search engines haven’t forgotten about the importance of quality blogging – if anything, they’ve become more sophisticated at recognizing and rewarding genuinely valuable content. Google’s recent algorithm updates have placed even greater emphasis on expertise, authoritativeness, and trustworthiness (E-A-T).
This shift means that well-crafted blog posts from credible sources are more likely to rank highly than ever before. The key is creating content that demonstrates real expertise and provides genuine value to readers – something that requires human insight and experience.
Our agency automation tools have evolved to work with both human creativity and AI efficiency, creating a seamless workflow that produces consistently high-quality, SEO-optimized content. This approach ensures that our clients’ blogs not only rank well but also engage and convert readers effectively.
The Economics of Blogging After AI
Contrary to popular belief, blogging has become more profitable for those who do it right. Yes, the barrier to entry has lowered, but this has also created opportunities for savvy content creators to stand out and command premium prices for their expertise.
Businesses are realizing that while AI can produce content quickly and cheaply, it can’t replace the strategic thinking, industry knowledge, and authentic voice that human bloggers bring to the table. This has led to a polarization in the market: low-quality, generic content at the bottom, and high-value, expert-driven content at the top.
The businesses investing in quality blogging strategies are seeing remarkable returns. A recent case study from our portfolio showed that a client who invested in strategic, human-authored content saw a 150% increase in organic traffic and a 200% improvement in conversion rates compared to their previous AI-heavy content approach.
Content Quality vs. Quantity: The New Blogging Paradigm
The post-AI blogging world has definitively settled the quality vs. quantity debate. While AI makes it easier than ever to produce large volumes of content, search engines and readers alike are rewarding depth, insight, and genuine value over sheer volume.
This shift has actually been liberating for many content creators. Instead of feeling pressured to publish daily, successful bloggers are focusing on creating comprehensive, well-researched pieces that truly serve their audience’s needs. These long-form, authoritative articles often perform better in search results and generate more engagement than dozens of shorter, surface-level posts.
The most successful blogs in 2025 are those that treat each post as a mini-masterpiece, combining thorough research, personal insights, and practical value in ways that AI simply cannot replicate.
Building Authority and Trust in an AI-Saturated Market
In a world where anyone can generate content in minutes, building genuine authority and trust has become more important than ever. Readers are actively seeking out content from recognized experts and trusted sources, making author credibility a crucial ranking factor.
This shift has created opportunities for businesses and individuals who invest in building their expertise and reputation. By consistently producing high-quality, insightful content and engaging with their community, bloggers can establish themselves as go-to resources in their niches.
The most effective approach combines consistent, valuable content creation with active community engagement, speaking opportunities, and strategic partnerships – all areas where human expertise and relationship-building skills are irreplaceable.
The Future of Blogging: Adaptation and Evolution
Looking ahead, the future of blogging is bright for those who adapt to the new landscape. Successful bloggers are already experimenting with multimedia content, interactive elements, and personalized experiences that AI alone cannot provide.
The integration of AI tools into blogging workflows is becoming more sophisticated, with smart content creators using AI for research, optimization, and distribution while maintaining human control over strategy, creativity, and relationship building.
We’re also seeing the emergence of “hybrid content” – blog posts that combine AI-generated research and data with human insights and storytelling. This approach allows bloggers to produce more comprehensive, well-researched content while maintaining their unique voice and perspective.
Practical Strategies for Thriving as a Blogger in 2025
So how do you succeed as a blogger in the post-AI world? First, focus on developing and showcasing your unique expertise. Share personal experiences, case studies, and insights that no AI can replicate. Your real-world knowledge and perspective are your greatest assets.
Second, embrace AI as a tool rather than a threat. Use it for research, outline creation, and optimization, but always apply your human judgment and expertise to create content that truly serves your audience. The most successful bloggers are those who master this human-AI collaboration.
Third, invest in building genuine relationships with your audience. Respond to comments, engage on social media, and create content that sparks meaningful conversations. This human connection is something AI cannot replicate and is increasingly valuable in our digital world.
Finally, focus on quality over quantity. Instead of trying to outpace AI in content production, create fewer, more comprehensive pieces that provide genuine value and establish your authority in your field.
Ready to Elevate Your Blogging Strategy in Arizona?
The question isn’t whether blogging is dead after generative AI – it’s whether you’re ready to evolve your blogging strategy to thrive in this new landscape. As we’ve seen, the most successful businesses are those that combine the efficiency of AI tools with the irreplaceable value of human expertise and creativity.
At Incredibleroots, we specialize in helping Arizona businesses navigate this new blogging paradigm. Our team understands how to leverage both cutting-edge AI tools and time-tested content strategies to create blogs that not only rank well but also build genuine connections with your audience.
Whether you’re a startup in Phoenix looking to establish thought leadership, a growing company in Tucson aiming to increase organic traffic, or an established business in Scottsdale wanting to stand out in a crowded digital marketplace, our digital marketing experts can help you create a blogging strategy that delivers real results.
Don’t let AI intimidate you into abandoning one of the most effective marketing channels available. Instead, let us show you how to harness the power of both human creativity and AI efficiency to create content that truly resonates with your Arizona audience.
Ready to prove that blogging is very much alive and profitable? Contact us today for a consultation and discover how strategic blogging can transform your digital presence in the age of AI. Your competitors may be using AI to create content, but with the right strategy, you’ll be using it to create connections – and that makes all the difference.
